Hey, Let’s Get Your Website Seen! Running a business is hard enough without worrying about why your website isn’t showing up on Google, right? In 2025, standing out online feels like a big challenge, but it doesn’t have to
be. At Oratos Digital, we’ve helped businesses like …. double their sales by making their websites work smarter with SEO. No jargon, no fluff, just simple, practical steps that get results.
Here are five SEO tips you can start using today to get your website noticed. Grab a coffee, and
let’s dive in!
Know What Your Customers Are Searching For
Ever wonder what people type into Google to find businesses like yours? That’s where keywords
come in. It’s about figuring out what your customers want—whether they’re looking for “best
UK web design” or “how to sell online.”
How to Do It:
- Use tools like Google Keyword Planner (it’s free) to find words your audience searches
for. For example, “e-commerce tips Nigeria” might be a goldmine for your shop. - Write content that answers their questions. If someone’s searching “how to boost sales,”
a blog post like this one could be their answer! - We did this for Cazuku, sprinkling keywords like “personalized shopping” across their
site. Result? 50% more visitors in just a few months.
Quick Tip: Try longer phrases like “affordable SEO for small businesses.” They’re easier to rank
for and super specific.
Make Your Website Lightning-Fast
Picture this: you click a website, and it takes forever to load. You’re out the door, right? Google
thinks the same way. A fast website keeps people happy and boosts your ranking.
How to Do It:
- Check your site’s speed with Google PageSpeed Insights. If it’s below 90/100, there’s
work to do. - Shrink your images (try TinyPNG—it’s a lifesaver). Big photos slow things down.
- If your site’s built on WordPress, a plugin like WP Rocket can tidy up messy code.
- We sped up Cazuku’s site to load in under 2 seconds. Their bounce rate (people leaving
right away) dropped by 30%, and sales soared.
Quick Tip: Ask your web host about caching. It’s like giving your site a shortcut to load faster for
repeat visitors.
Write Content People Actually Want to Read
Content isn’t just words on a page—it’s how you connect with your audience. Google loves fresh, helpful content, and so do your visitors. The audit suggested we post more blogs, so here we are, sharing what we know!
How to Do It:
- Write blogs that solve problems. Got an e-commerce site? Try “5 Ways to Reduce Cart
Abandonment.” - Keep it real. Share stories, tips, or even a behind-the-scenes look at your business.
- Add visuals! A quick video or infographic makes your post pop. (Check out our Instagram
for some cool examples!) - Link to other pages on your site, like our SEO Services page (oratosdigital.co.uk/seo-
services), to keep people exploring.
Quick Tip: Aim for one or two posts a month. Quality beats quantity every time.
Get Other Websites to Talk About You
When trusted websites link to yours, it’s like getting a shout-out from a friend. These backlinks tell Google you’re legit. The audit pointed out we need more of these, so we’re practicing what
we preach!
How to Do It:
- Write a guest post for a blog in your industry. For example, a tech site might love your
“Top Web Trends for 2025.” - Ask happy clients to link to you. We worked with Cazuku to get their story featured on a
retail blog, boosting their credibility. - Add your business to directories like Yell.com. It’s great for local customers.
Quick Tip: Use a tool like Moz to check your backlinks. If you spot sketchy ones, ditch them to
keep your site clean.
Make Your Site Mobile-Friendly
Most people browse on their phones these days (you’re probably reading this on one!). Google ranks mobile-friendly sites higher, so this is non-negotiable.
How to Do It:
- Test your site with Google’s Mobile-Friendly Test. If buttons are tiny or text is squished,
fix it fast. - Make sure your site loads smoothly on mobile. Slow sites drive people away.
- Add alt text to images (it helps screen readers and SEO). The audit reminded us to do
this, too!
Quick Tip: Check your site on your own phone. If it’s clunky, your customers will notice, too.
Wrapping It Up
SEO doesn’t have to be scary. With these five tips—finding the right keywords, speeding up your
site, writing great content, earning backlinks, and going mobile-first—you’re on your way to
getting noticed in 2025. At Oratos Digital, we’ve seen these steps work wonders, like helping
Cazuku grow their sales by 200%.
Want to see how your website’s doing? Let’s chat! We’re offering a free SEO audit to help you
spot quick wins.
Drop us a line at oratosdigital.co.uk/contact . Your
business deserves to shine online—let’s make it happen together!
Ready to Grow? Get Your Free SEO Audit
Not sure where your website stands? We’ll take a look under the hood and share tips to boost
your rankings.
